ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Instead, they could simply click a link and enter an email address. Revival messaging. It’s your job to make it worthwhile.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

NOVEMBER 22, 2022

Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. new customer aquisition, conversion rate, and churn rate ). Open rates and click-through rates.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. . They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. At this point, your onboarding email series and in-product cues have cycled through. Reactivation. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Product or onboarding milestone completion rates; Speed to first value experience. Reactivation. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48