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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. Lifetime value refers to the total amount a customer is expected to bring in during their stay with your business. You’ll find examples of using both customer and MRR churn rates.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Instead, they could simply click a link and enter an email address. Revival messaging. It’s your job to make it worthwhile.

Retention 113
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How to Design, Launch and Automate a Referral Program for Your Business

Up and Running

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. new customer aquisition, conversion rate, and churn rate ). Open rates and click-through rates.

Metrics 105
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. They refer to these differences as “ Red Flag” Metrics (or RFMs). RFMs allowed Groove to identify which users were at risk before churning actually happened. Now to the case studies….

Retention 106
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. Reference Calls I do the exact same for reference calls.

Cap Table 336