How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. Lifetime value refers to the total amount a customer is expected to bring in during their stay with your business. You’ll find examples of using both customer and MRR churn rates.
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