ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. But of the 83% of people that say they’re willing to refer new business to a company they love, only 29% of them do.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. Traffic from social media platforms.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Perhaps they’re enrolled in a formal affiliate program. Reactivation. Let’s break the cycle.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Perhaps they’re enrolled in a formal affiliate program. Reactivation. Let’s break the cycle.

Retention 48

Retention Metrics Churn Rate Acquisition 48