ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 22, 2021

In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. After the initial setup, most of your marketing efforts are carried out by your own consumers and those participating in the referral program. Why you should launch a referral program.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Product or onboarding milestone completion rates. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate. Perhaps they’re enrolled in a formal affiliate program.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Product or onboarding milestone completion rates; Speed to first value experience. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate. Image source ).

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. At least you’ll have something to benchmark so you can reduce your churn rate later. Soon after the research was published, other institutions like the Customer Service Institute, Consumer Connections Corp.,

Customer 133

Customer Churn Rate Retention Acquisition 133