Up and Running

SEPTEMBER 22, 2021

In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. After the initial setup, most of your marketing efforts are carried out by your own consumers and those participating in the referral program. Why you should launch a referral program.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. It makes it easy for users to claim their incentive (via a link), and it makes the program cumulative.

Retention 113

Retention Marketing Acquisition Channel 113

Transformify

DECEMBER 22, 2019

Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. Even more, some founders are not interested in the churn rate at all early on. So, how to make affiliate marketing work for you? Know your userbase.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

OCTOBER 30, 2019

Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. These metrics will change as your data and retention program matures.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. These metrics will change as your data and retention program matures.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. At least you’ll have something to benchmark so you can reduce your churn rate later. Soon after the research was published, other institutions like the Customer Service Institute, Consumer Connections Corp.,

Customer 133

Customer Churn Rate Retention Acquisition 133