Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 413

Lean Security Asia SBIR 413

Both Sides of the Table

APRIL 15, 2010

In fact, their affiliate partners dissuaded them from doing so. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. They were able to “buy&# the affiliate business because they had the Google.com cash cow. Google had huge destination traffic.

Venture Capital 271

Venture Capital Affiliate Valuation San Francisco 271

YoungUpstarts

OCTOBER 12, 2012

I offer the following suggestions: Build your own customer communities. Salesforce.com’s Marc Benioff recognized early on that Facebook is how people, including his customers and prospects, want to communicate online. So his team developed a ‘Facebook-like’ platform called Chatter. Restore community marketing.

Social Media 164

Social Media Media Marketing Software Review 164

YoungUpstarts

SEPTEMBER 12, 2012

Rather, they did these things because a) SAS software really was doing a terrific job, and b) getting the word out to their peers helped the customer champions build social capital. By nature, most all of us are open to creative new ways to affiliate with our friends and peers. Close the sale. Connect with your prospects (a.k.a.,

Customer 168

Customer Social Media Retention Canada 168

YoungUpstarts

OCTOBER 22, 2012

And with advances in technology and social media — along with the current boom in personal and professional communities — those who adopt customer reference programs must think much more broadly about the forms advocacy can take. Does she want to affiliate with her peers? Invite her to your user groups or customer events.

Programming 145

Programming Customer Social Media Advisory Board 145

Startup Lessons Learned

SEPTEMBER 17, 2013

Think, for example, about the way we talk about sales and customer development and the idea of ‘getting out of the building.’ Impatient investors and team members give little support to a founder trying to do Customer Development to verify or modify that idea. The Lean Startup community is very tight and well-organized.

Silicon Valley 168

Silicon Valley Lean Puerto Rico Japan 168

www.ashmaurya.com

AUGUST 29, 2012

If that isn ‘t possible in a particular niche then I go for geographic locality, shared affiliations, or alma maters. It is very common for my insight into a market to improve as I do customer development. Participate in community forums, meet-ups, conferences, blog comments, etc. Become a speaker in the community.

Email 52

Email Customer Tennessee Software Review 52