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5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA

Mike Michalowicz

These are individuals who are truly steering the pack with their excellence in operations, experience, and revolutionary ideas. Scot Thompson warns that Healthcare Staffing Firms operate in a complex everchanging multistate regulated environment and the failure to maintain that compliance can be detrimental.

CPA 76
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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

That’s when, Stephens’ mentor and CPA introduced her to the concept of a captive. If a business owner is faced with an issue like a natural disaster, employee injury or even a lawsuit, they’ll have to cover the costs themselves out of pocket. Sometimes covering these costs without insurance can force the business to close.

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The Tax Advantages To Investing In Oil And Gas Your CPA’s Probably Never Heard Of

YoungUpstarts

But chances are, your CPA hasn’t mentioned it. That’s because, like doctors, CPAs specialize. IDCs are any costs associated with oil and gas production that cannot be resold (or recovered) later. to get the cost depreciation allowance, and you get to deduct $3,636 per year on its investment. How’s that?

CPA 100
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161
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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. However, they might cost significantly more to acquire. Using Life Time Value might be a much better idea.

Analytics 135
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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA).