Lessons Learned: The three drivers of growth for your business.
Startup Lessons Learned
SEPTEMBER 22, 2008
Examples of this are well-known, and (in my definition) include any product that causes new customers to sign up as a necessary side-effect of existing customers normal usage: Facebook, Myspace, AIM/ICQ, Hotmail, Paypal. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore.
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