Remove Affiliate Remove CPA Remove Management Remove Portfolio
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. At this point you should educate your management team on this specificity. " You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. It is painful.

article thumbnail

12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. Actually that has a humorous “aside&# , because the title in my portfolio was labeled with the company name. I did change the title in my portfolio and all was well. But not so, graphic design.