Remove Affiliate Remove Customer Remove PPC Remove SEM
article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165
article thumbnail

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

In many cases, the goal of online marketing (especially for small businesses), is to directly increase sales by targeting potential customers using different online channels. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Affiliate Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

2: Tags go last (customers come first :). # I am not affiliated in any way this this company and do not benefit in any way from recommending them. 2: Tags go last (customers come first :). Our websites are there for customers and secondarily for us to collect data from. : ). 3: Tags should be inline. # Enough said. #

article thumbnail

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98
article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. and you have one more page in Omniture you can configure to compute customer offline intent (THDStoreFinderDirections baby!). Well just assume. :). The two tables above have something in common, a primary key (Geek ID).

Analytics 116
article thumbnail

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120