YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. Let’s say your company invests a lot in Instagram content as well as in SEO. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom). For example, you can layer Google Search Console data into an SEO report.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. For ecommerce, this is based on transaction size, commission, and chances of the user returning. Google AdWords or SEM (expensive). No idea is bad—we write them all on a blackboard and then select the ones we like best.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

Analytics 60

Analytics Web Affiliate Metrics 60