ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source. Consider affiliate and influencer marketing. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can.

Revenue 60

Revenue Acquisition Channel Campaign 60

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133

B2B Marketing SEO Search 133

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110