Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through affiliate deals? SEO is seldom “free.”. Retention / Churn. You Manage What you Measure. How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Niche community (retention + adwords). Niche dropshipping (SEO + suppliers). If you spend some time browsing through recent purchases , you’ll see a few types of sites appearing over and over.

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. The post covers what is still there in your analytics tools, competitive intelligence tools, Google Webmaster tools, AdWords Keyword tool, and SEO tools. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. customer retention, churn reduction, lifetime value. affiliate and referral marketing on the web. VC Portfolios. Lean Startup Circle â?? Google Group for startup advice.

Software Review 53

Software Review Technical Review Startup 53