Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

FEBRUARY 16, 2018

Thanks to Louis Gudema, revenue + associates ! #2- Sometimes the big picture suggests that a certain priority will drive the most revenue, or that the ROI of another is higher. Our team in the last five years has gone from five to nearly fifty, however we have amazing retention. Thanks to Megan Saulsbury, Canyon PR ! #17-

Entrepreneur 91

Entrepreneur Restful Jordan Revenue 91

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20