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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) But how do we distribute credit for the conversions across all those channels? The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is sweet.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

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