Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) But how do we distribute credit for the conversions across all those channels? The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is sweet.
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