ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action.

Software Review 117

Software Review Software Marketing IP 117

mashable.com

SEPTEMBER 22, 2008

Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. 280Slides – A free online presentation software that allows you to import existing documents, download to PowerPoint, publish to the Web and more.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48