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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Now to the case studies…. Despite a steady stream of new users, SaaS startup Groove’s 4.5%

Retention 106
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. See their blog post on multiples.).

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. The calculation is dependent on your churn rate. This blog is about the business aspects of running Bingo Card Creator , a small software company. Kalzumeus Software. Greatest Hits. Standing Invitation. by Patrick.

Revenue 62
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Note: high CAC ratio means high productiviy (see blog post for definition). internet. (6).