Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Five of my favorite alerts are in the second part of this blog post: Identify The Known Unknowns: Leverage Analytics Custom Alerts Here are more clever examples from the team at Google: Five Custom Alert Examples. At least not a serious one. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48