ConversionXL

NOVEMBER 4, 2011

Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. A confused mind always says ‘no’, goes the old direct marketing adage. What about here? CityCliq: 88.9% improvement.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

AUGUST 28, 2006

there is no hype around this metric (hopefully this blog post will fix that! : )). Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Five of my favorite alerts are in the second part of this blog post: Identify The Known Unknowns: Leverage Analytics Custom Alerts Here are more clever examples from the team at Google: Five Custom Alert Examples. At least not a serious one. But only 1.9%

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

Matt Belkin, you have read his interview on this blog, has a great alternative point of view on this, click here for that.). If you have read this blog for any amount of time you know I love two things: trends and segmentation (more on this later). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48