Austin Startup

AUGUST 30, 2019

At the event, there will be an interactive panel moderated by Trevor Boehm, Techstars Program Director and lead writer of “Get Backed,” a best-selling book on fundraising. Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit).

Austin 48

Austin Management Los Angeles New York City 48

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Think of the Amazon affiliate program where you’re paid if you help Amazon sell books (I think on average Amazon pays about 7% of sales). This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151