ConversionXL

NOVEMBER 23, 2022

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48