Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Aggregation of Marginal Gains: Recession Busting Analytics! Leverage Custom Reports For Better Insights!

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Never Compare Apples to Watermelons. I also like that the analyst is showing a six month trend.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. You can create a customized attribution model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. This will help build an authoritative aura around your law firm and convince customers about your expertise as a top-notch criminal defense law firm.

SEO 121

SEO Social Media Search Audience 121

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. My hope is that this bushel of ideas will spark your own creativity when it comes to measuring your campaigns. " It is not very hard to measure these campaigns.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

They are actively losing money and actively creating upset customers. I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

JULY 7, 2020

commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) Global shipping often incurs extra costs beyond just delivery and may include customs fees and drayage fees to clear customs and bring your product to your location. Customer service. Don’t discount the time needed to provide customer service.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. As their PPC agency, we had to justify this dip. A relatively new feature, data blending, came out last year.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Overall customer satisfaction. Tons of data "puking", all just aggregates. All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Web analytics vendors have lots of customers, which means they have lots of data. many customers the web analytics vendor has.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

MAY 27, 2020

You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates. Another great example of linkable assets are pages that aggregate industry stats, like this one.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Spying – spy on customers by putting yourself in their shoes. performance.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If we make real-time decisions, let's get real time data.

Metrics 166

Metrics Marketing Search SEO 166