ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. If you have a lot of them, aggregate them up. There is a small bummer here for sure. Fruition Internet Marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131