Aggregator Email Lead Generation SQL 
ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?
ConversionXL
NOVEMBER 3, 2016
So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. Account-Based Marketing.
Expert insights. Personalized for you.
85 
Let's personalize your content