Occam's Razor

DECEMBER 20, 2010

If you want to share this report with others (say via Twitter / email) you can use this url: [link]. Only one of the above goals is connected to a "hard" conversion (leads generated, Goal 2). If you want to share this report with others (say via Twitter / email) you can use this url: [link]. It will open in GA.

Analytics 118

Analytics Web Social Media Search 118

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. It helps remove some of the busy work so that you and your team can focus on relationships.

Management 116

Management Customer Software Review Technical Review 116

Duct Tape Marketing

MARCH 27, 2018

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. Voila, you have a new lead that you can nurture to a sale.

Aggregator 72

Aggregator Engineer Social Media SEO 72

ConversionXL

JUNE 20, 2019

They record their screen as they talk candidates through roles they have to offer, which simplifies their process: “it’s a pain for companies to record a video and have to upload it to YouTube or send the big video file via email.”. Their email open rates also doubled, and they received “overwhelmingly positive feedback about the video.”.

Hosting 127

Hosting Video Technical Review Software Review 127

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 21, 2022

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Email client Superhuman chose one of the most widely-used and easily-understood customer experience metrics for their NSM: net promoter score. Take Outreach’s NSM, monthly active users.

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

SEPTEMBER 19, 2017

Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight. You can always repurpose these reviews in other areas such as in email newsletters or on your website. You may find that local leads drawn from organic search can become your most effective lead generation channel.

SEO 51

SEO Software Review Technical Review HTML 51

ConversionXL

SEPTEMBER 10, 2019

The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 11, 2020

You can also set up email alerts for Twitter search, but I would hold off until you’re a bit more comfortable with the niche; otherwise, your alert parameters may be too loose. To keep tabs on specific companies and influencers, I recommend using Tweet Alerts , a Twitter-monitoring platform that lets you set up email notifications.

Conversion 68

Conversion Social Media Search Campaign 68

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The answer is simple: Aggregators. They are the best drivers of traffic, they are the best generators of leads.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

AUGUST 10, 2017

Then, the rest of my time is basically doing the stuff that you would expect, emails, meetings, speaking with money folks and looking at books and spreadsheets and putting together the longer term strategy of the business. It’s a lot of product and then just the basics, meetings and emails, man. We ignore spam and emails.

Software Review 35

Software Review CTO Hire Fractional CTO Software 35

Occam's Razor

APRIL 21, 2014

Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Btw our business is lead generation website and we have a lot of campaigns in different channels. If you have a lot of them, aggregate them up. Say, email marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

Cracking the Code

OCTOBER 10, 2008

For a more detailed explanation of CMRR and how it’s calculated, you can signup to receive David Cowan’s whitepaper Measuring Growth Businesses with Recurring Revenues at www.bvp.com/saas or send an email to saasvc@bvp.com. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers.

Software Review 48

Software Review North America Europe Metrics 48