ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

OCTOBER 21, 2019

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. The solution is to give every lead and every purchase a userID (like an encrypted email), to pull CRM and Google Analytics data into your BigQuery data warehouse, and then—with a simple SQL query—join the two tables.

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

NOVEMBER 3, 2016

So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. There you want to look at things in clumps and aggregates. In addition, Bill explained, people tend to over optimize for email list subscribers without qualifying the leads. Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

Version One Ventures

AUGUST 16, 2017

Let’s think about the typical (and simplified) data flow in a company: raw data is aggregated, normalized or processed and then stored in a data warehouse. For example, marketing has email data – so if you need email data, you can go to the designated data liaison in marketing for help with this information.

San Francisco 87

San Francisco Metrics SQL Portfolio 87

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. An enterprise data warehouse for fast SQL queries. The root of this problem is hidden in the logic of both tools.

Analytics 90

Analytics SQL Metrics Campaign 90

Startup Lessons Learned

JANUARY 4, 2009

If youre of the type of organization that doesnt use db access objects directly, but simply passes SQL statements through a central API, you can try this: consider the entity identifier as part of the statement itself. Nearly every SQL query I see has a join. The actual directory itself is straightforward. E, How is WoW sharded?

San Francisco 151

San Francisco Architecture Startup Database 151

ConversionXL

OCTOBER 15, 2019

email marketing platforms, call tracking systems, mobile analytics systems, CRM and ERP systems, etc. Offer loyalty cards that must be activated online with an email address and are connected to a user ID, phone number, etc. Using SQL queries, the Ile de Beaute team combined all data collected in BigQuery into a single table.

Analytics 85

Analytics Cloud Advertising Metrics 85