Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

MARCH 12, 2010

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Europe Consumer. (1). In search of Europe's next tech stars. SaaS 13 Index Valuation. My Investments.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

JANUARY 28, 2008

Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Europe Consumer. (1). In search of Europe's next tech stars. SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Whats the right strategy for Europe? What metrics should I be using to drive a saas business? Do I need a second data center? Separate your hunters and farmers.

Software Review 48

Software Review South Korea IPO Portfolio 48

Cracking the Code

MAY 15, 2008

The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review San Jose Venture Capital 48