Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). I don't think it is simply a metrics/measurement problem.
Cracking the Code
AUGUST 3, 2011
In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? at 11:03 AM.
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Cracking the Code
JANUARY 16, 2012
Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.
crowdSPRING Blog
NOVEMBER 3, 2010
Designing startup metrics to drive successful behavior – [link]. Founders Becomes An Overnight Must-attend, As Europe’s Startup Circuit Accelerates – [link]. Arming & Aiming: How to handle sales objections at a startup – [link]. The Importance of Customer Experience to your Startup – [link].
Both Sides of the Table
MARCH 25, 2016
The US market is worth more than $25 billion and Europe is the same. The metrics were good but we wondered how much better they would be when we expanded our product. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. So, let’s start with the basics.
Cracking the Code
FEBRUARY 23, 2011
Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1). Favorite Podcasts. (1). internet. (6). Portfolio. (3).
Cracking the Code
NOVEMBER 7, 2010
Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1). Favorite Podcasts. (1). internet. (6). Portfolio. (3).
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