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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Why Segmentation?

Analytics 105