Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.

3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World


Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. is one of the most critical local search ranking factors in Google and Maps.

Specialists Become Specialty Aggregators

It seems inevitable for the niche gorilla to continue to add new products and more niches, becoming an aggregator like the one they might have initially displaced. Search is--as big as it is--a finite market (number of people x avg number of searches). You'll see in the upper right of this blog, under my Office Hours, is a search box supplied by Andy Weissman of USV posted about the unbundling of all things web--apps become APIs, and.

Access, Aggregation, and Other Big Data Challenges for Startups


Elbaz identified several major hurdles that companies face around data: Findability Access Rights and Ownership Economics and Business Models Standards Integration and Aggregation Trust. In some ways, the term "big data" belies the challenges that startups face in tackling the subject.

Small Business and Startup Tips: Analyzing Your Search Data

crowdSPRING Blog

Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. for any relevant search and most spend a significant percentage of their marketing budget to define the best keywords, optimize their websites, and execute on their strategies. Get your list together now, because you’re going to use it as you follow these steps to track your search results! Aggregate. SEO is simple.

5 Ways to Stand Out in Google Search

Inc Startups

Does your brand stand out in search results? These five reasons may account for why your brand is not showing up at the top of search queries. Fresh and relevant content attracts users as well as search engines. If a search engine can't read your content, you are irrelevant.

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Build Trust and Authority in Google Search

Inc Startups

This increased brand authority earns higher search engine rankings. The key word to note here is "authority," which has appeared frequently in recent discussions around upcoming changes to Google''s search algorithm.

Why Facebook Graph Search Is Huge for Start-ups

Inc Startups

Rather than using filters to sabotage search results, Facebook lets you use them to find exactly what--or who--you need I’ve been worried for a while about the so-called filter bubble--the process by which search engines tailor their results based on what they already know about you.

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. And because all data in aggregate is crap , segmented trends are even better! In this case: Search Opportunity.

Compete with CLOSED-LOOP DATA, not software - NextWala


Dkhare on Looking for: Utility App for User-generated Local Content Aggregation. Arjunram on Looking for: Utility App for User-generated Local Content Aggregation. Arjunram on Looking for: Utility App for User-generated Local Content Aggregation. Lijit Search. NextWala.

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Oppex Raises $2.3M For Its Search Engine For Public Tenders


Oppex , the world’s largest search engine and database of public bidding contests, announces closing a $2.3 Oppex aggregates tenders from every possible industry. Popular searches on Oppex are goods and services related to healthcare, security and construction industries. “We

Aggregation is the New Virtualization

Peter Levine

Virtualization has been a key driver behind every major trend in software, from search to social networks to SaaS, over the past decade. Instead of divvying the resources of individual servers, large numbers of servers are aggregated into a single warehouse-scale (though still virtual!) In fact, most of the applications we use — and cloud computing as we know it today — would not have been possible without the server utilization and cost savings that resulted from virtualization.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Search/Keyword Competitive Performance.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Do the search wherever you are, do you see me or a unicorn?

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

at a level of aggregation or granularity you need, and send it into your digital analytics tools. Bonus: For later reading, when you are attempting to be an , see this post: Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics ].

Save and Print These LumaScapes to Get a Grasp on Digital Media [Infographics]

VC Cafe

LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Videosurf – Video > Video Search. Search Lumascape.

Brain Alliance And Sanoma Launch Aggregated Sales Service


Earlier in the launch event, Mikko Lehmuskoski from Sanoma, stated that receives 500 000 shoppers weekly to their site and they do an overall 7 million search queries for products. Writing this as the presentation is still on going at stage here in the launch event.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

11: Close to zero aggregated analysis exists, everything's segmented. #10: Collection of end-to-end Paid Search analysis reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)…

iSideWith: Personalize Your Politics in New News Feed

Wired Wired West

What Aggregator Candidate digital news feed Facebook Facebook features Fox News Fox News Channel Gary Johnson ideology isidewith Jesse Jackson journalism Libertarian Mitt Romney news online news partisan personalized news political news political views politics Republicans Romney Ron Paul Search engine optimization Startup tech startup United States Web feedYou’re pro-open carry in classrooms and pro-Big Bird as long as your taxes aren’t paying his pension.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Every search engine's SEO algorithm is unique.

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. A quick recap: The Search Long Tail. Unifies Your Social Networking Profiles And Contacts

YoungUpstarts ( ) is a social communications platform that is aimed at providing a simplified social media aggregation and management tool. Japan online social communication social media social media aggregation tool social media management social networking web app

Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight.


Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

The central team is responsible for analytics frameworks, centralized contracts (tools, consultants), for aggregated company level analysis, complex project execution (experimentation, media mix models etc) and for setting standards.

NextView Investment Themes: A Search for Authenticity

View from Seed

Snapchat and Periscope just scratch the surface of what’s to come as far as aggregate viewing numbers and programmed or live event-based content are concerned. The post NextView Investment Themes: A Search for Authenticity appeared first on NextView Ventures.

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How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

Google is now making that information a lot less complete with the encryption of search terms for organic clicks, so it’s more difficult for website owners and their marketing agencies to know which keywords drove the organic traffic to their site.

Invest in Israel Newsletter December 2011

VC Cafe

Microsoft bought visual identification video search engine Videosurf , which developed a technology that locates video clips on the Internet. Its technology scans video clips quickly, implements a thorough search of their content, including faces and events, and tags the various clips.

Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

This goes with all surveys: Ensure you are sampling enough visitors (and get atleast 300 responses a month for a aggregate measure and 1200 responses a month for a segmented view). 6: Share of Search. So measure Share of Search. Why is Share of Search a great KPI?

Facebook sharing with Open Graph protocol 1.1

Niall Kennedy's Blog

Facebook completed its rollout of Timeline profiles and Open Graph activity aggregation last week, completing a set of changes announced at their f8 developer conference in September. Similar to <link rel="canonical"> used by major search engines but in a special Facebook flavor.

The future of mobile ecommerce

The Equity Kicker

On the web these retailers found their customers via search, but that doesn’t work as well on mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app.

What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong.

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5 Entrepreneur Ideas That Investors See Too Often


Search engines. You can find web sites like the Comprehensive List of Search Engines , which is nothing but a list of 250+ available search engines. People are always asking me for an inside tip on Internet sites that will be “the next big thing.”

Quiet and Boring: How to Build a Successful Startup

Instigator Blog

A few days ago, Indeed (a job aggregator site) announced that they had been acquired by a Japanese company called Recruit Co Ltd. There are millions of jobs out there scattered across the Web; Indeed did a very good job of aggregating them in one central place and making them accessible. Indeed did that in part by making job posting into its aggregator dead simple, and by delivering a huge audience.

How We Knew When to Launch Our Startup

Vinicius Vacanti

Here’s how we made sure Yipit, a daily deal aggregator , had a good, strong net to catch as many of these potential users as possible. We didn’t have a great way to track referrals though we could see it with google searches for “yipit&# and direct navigation.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Paid search.