abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). If somehow Sofi could obtain allocation to these so called “hot IPOs” clearly it would be a powerful marketing tool.

IPO 82

IPO Customer Matching Silicon Valley 82

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Cracking the Code

FEBRUARY 4, 2008

2007 was a turning point for the SaaS industry with the successful IPOs of NetSuite, SuccessFactors, DemandTec, Salary.com, Aprimo and Constant Contact. This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Software 2.0:

Software Review 48

Software Review South Korea IPO Portfolio 48

Startup Lessons Learned

DECEMBER 30, 2008

In order to get optimal results from a group-based effort, you need three things: diversity, Independence , and an objective method for aggregating results. Aggregate results carefully. Let me briefly summarize the part of the book I find most helpful (leaving a few out, which arent germane to todays topic). Not all crowds are wise.

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.

Software Review 48

Software Review North America Europe Metrics 48