Both Sides of the Table

APRIL 4, 2011

You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Brandanew

JANUARY 8, 2016

Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL. Tina Chan is a Social Media Manager at Great Eastern Energy who is fascinated by the way social media has shaped the age of information. Carrie Aulenbacher , Author. Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

AUGUST 22, 2011

Lack Management Support or Buy-in? Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Analytics 124

Analytics Metrics SEM Web 124

Cracking the Code

OCTOBER 10, 2008

To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48