Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

APRIL 6, 2009

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. One of the most common phenomenon is the long tail of search. Astonishing is that not?

Search 103

Search PPC Matching Analytics 103

Occam's Razor

AUGUST 6, 2007

3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. Action : When you create SEO and SEM campaigns ensure that your team has this data. You get the idea. #3:

Metrics 120

Metrics Analytics PPC Campaign 120