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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes).

Metrics 157
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") Of course, many startups are capital efficient and generally frugal.

Lean 168
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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

So, we thought that was fitting as we try to tailor our products to some very specific niches, like sports, pets, health-conscious individuals, and so forth. People want to know the person behind the brand and I encourage my clients to consciously create their online presence as a way to differentiate themselves in the marketplace.

Naming 122
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Good enough never is (or is it?)

Startup Lessons Learned

One of the sayings I hear from talented managers in product development is, “good enough never is.&# This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. It’s inspirational, always calling the team to try harder and do better.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. As Steve writes in the Four Steps to the Epiphany , we always seek to find a market for the product as currently specified , not conduct a focus group to tell us what the spec should be.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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The Steve Jobs method

Startup Lessons Learned

He doesnt put out crappy, buggy products and then ask for feedback. My normal answer is that I dont really think thats how Apple products are built. Thats what so many techniques that I advocate are all about: customer validation , minimum viable product , vision pivots , and even throwing away working code. It just wasnt great.