Agile Management Product Development Vertical 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.
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Startup Lessons Learned
AUGUST 24, 2009
In the old days, the brand manager of a consumer packaged goods product had to spend energy inferring the effectiveness of their television ads through a combination of trailing indicators (like market share) or time-consuming market research. My blog has over 14000 subscribers, for example. Is that a lot? Is that good? Expo SF (May.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
The Startup Magazine
FEBRUARY 16, 2022
Rosenberg comes fresh from managing the growth of Keyrus, a data consulting company, from 35 to 120 employees. He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. Yet it can be intimidating and expensive to train staff to use a new program.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.
Steve Blank
NOVEMBER 5, 2009
It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. They will realize that you have built a startup that’s agile, resilient and customer-centric.
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