The Startup Magazine

JUNE 2, 2022

When you’re using Google Ads to set up a remarketing campaign, you’ll first start by defining your audience. For example, maybe you set up an audience based on people who have visited certain pages on your site. . You can also set up something known as audience member duration, which is the number of days your ads will follow a user.

Advertising 158

Advertising Clickthrough Campaign Social Media 158

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. If you have 0-10 conversions, etc. Automation.

Retention 48

Retention Algorithm Software Review Conversion 48