The Startup Magazine
JUNE 2, 2022
With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads.
crowdSPRING Blog
AUGUST 20, 2017
If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. This kind of metadata can really boost clickthroughs to your site. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.
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crowdSPRING Blog
AUGUST 20, 2017
If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. This kind of metadata can really boost clickthroughs to your site. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.
ConversionXL
FEBRUARY 9, 2017
Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. A significant amount of research has been conducted on the weight of these factors in the Quality Score algorithm. Step 3: All Match Types.
The Next Web
MAY 4, 2013
Matching: Curation of products/service. Hence, the quality of the search algorithm and the intuitiveness of the navigation are critical to delivering value. The efficiency of discovery and matching is critical to a marketplace’s success. At critical mass and beyond, closely track matching efficiency.
Duct Tape Marketing
AUGUST 13, 2015
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. Don’t use the same exact match anchor text to link to a page dozens of times.
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Does the question exactly match the hypothesis? Poor offer/audience match. Google moved away from basic algorithms. Now they’re using machine learning algorithms.
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