Hunter Walker

MAY 7, 2018

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Maybe the most exciting roles right now at Instagram, Facebook, Twitter, YouTube and the like are about creating the metrics of 2018 and beyond. I’m hopeful.

Web 62

Web Clickthrough Algorithm Metrics 62

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

The Next Web

MAY 4, 2013

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. This serves as a proxy for the efficiency of the marketplace.

Curation 128

Curation Clickthrough Metrics Matching 128

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48