ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The features are similar.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. You don’t need a CPA. Are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JANUARY 18, 2022

When someone shares your YouTube video on Twitter, you can track that metric. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear. What you can’t track as easily are “dark social” shares that increase your brand awareness.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

OCTOBER 30, 2021

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Consideration. Four marketing funnel KPIs to track.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

MARCH 7, 2016

Twitter is rumored to be switching to an algorithmic feed, they get to decide (again, this is ok, they are trying to improve a product only actively used by journalists and one man running for President). And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48