Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 22, 2013

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 You'll do it with Paid Search, with SEO, with YouTube, with Affiliate and Email marketing and every other thing you have going on inside your company.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). " Ok analytics tool: Sort descending!

Analytics 109

Analytics Web Peru Argentina 109

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. What can it offer your analytics team ? Your join key could be a page URL, product name, user ID, or many other things.

Analytics 123

Analytics Metrics eCommerce Search 123