See-Think-Do: A Content, Marketing, Measurement Business Framework
Occam's Razor
JULY 22, 2013
If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. PPC works for Think and See stages.
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