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Struggling to Name Your Product? Here’s How We Did It

Up and Running

Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. There really aren’t too many differences in how you’d approach the naming problem.). I’m really the analytic type.

Naming 82
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. " Ok analytics tool: Sort descending!

Analytics 109
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude.

Framework 163
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Essential Ingredients of Effective E-Commerce Product Pages

The Startup Magazine

percent of total retail sales and growing at a rate of 15.75 To develop long-tail keywords, use details such as product names, manufacturers, numbers, and colors. You can also split-test different versions of your product pages in order to identify the one that generates the best performance.

Product 80
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Luckily, Google Analytics can spell this out for you using goals. Without that knowledge you are flying blind and cannot properly allocate your efforts. You will not regret doing this. Is this bad?

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Product descriptions. Remember, Amazon wants sales, but not all sales are created equal.

SEO 113
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Four Things I Learned From Asking My Customers

Software By Rob

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.