Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Steve Blank

DECEMBER 7, 2010

General Marketing, Sales Funnel, etc. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. use Google Analytics to measure the success of your campaign. If non-web, build demand creation budget and forecast.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). How iPad Magazine Sales Stack Up [REP.

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

Analytics |. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon! New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Social Media |.

Email 49

Email Mobile SEO Search 49