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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. Take Semrush, a platform for SEO, PPC, and content-related research.

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A/B testing alternatives for low-traffic websites

ConversionXL

Or if your management refuses to justify the costs of A/B testing? Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Tests often include back-end and site architecture changes rather than just front-end tweaks that affect copy, images, layouts, etc.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Competition (who comes up first consistently, ppc and organic). Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't.

Web 138
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

In the fall season of 2010, as close friends, we began the process of realizing our decade-old dream of forming a professional architecture + design partnership. While finishing seminary, I had also started my little PPC Marketing agency aptly (and boringly) named K.E. Thanks to Kirk Williams, ZATO PPC Marketing ! #15-

Naming 131
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. So I have to be particularly good at the information architecture on top of the page. Produce built-in visualization magic. This is hard work.

Analytics 145
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8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

About The Author: John Quarto-vonTivadar is one of the inventors of Persuasion Architecture and regularly combats innumeracy among marketers in his popular "Math for Marketers" series. YouTube Launches More Original Programming Channels In Europe And Beyond people have tweeted this article. Search Engine News, SEO & PPC Info.

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