Audience Segmentation: Where Do You Start?
ConversionXL
SEPTEMBER 30, 2019
But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? Segmentation is the process of breaking a large audience down into smaller, more manageable chunks. You can’t assume what’s true for your current audience is true for your current (and future) TAM.
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