Remove Audience Remove B2B Remove Churn Rate Remove SEO
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Hone your audience to narrow your focus. Conclusion.

Retention 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. Or SEO optimization. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

article thumbnail

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. So it's just tasks. But we're not there yet.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churn rate was high for a service that many organizations saw as a “nice to have.” In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency.

PR 120
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? Where to track bounce rate 5. Exit rate: Identify issues in your marketing funnel Where to track exit rate 6.

Metrics 105
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. Image source.

Customer 140