Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. We think the most important principle is that the CTO is the go-to point for all technology in the business. Firstly, theres no one-size-fits-all description.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

When it does happen, the associated businesses are usually extremely attractive, provided they have a way to monetize their customers. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

crowdSPRING Blog

FEBRUARY 10, 2010

Let our community of writers help you develop a presentation your audience will remember! Business Plans. Are you a technical rockstar but need help with a business plan for a cool new startup? SEO/SEM Content. Articles, Reports and Proposals (i.e. Our global community of writers can give you a helping hand.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Startup Lessons Learned

SEPTEMBER 8, 2008

Some combination of the dot-com crash and a just terrible business plan prevented us from having to take our scalability problems to the next level. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

MARCH 13, 2009

Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168