Audience Channel Leadership SMS 
Duct Tape Marketing
NOVEMBER 10, 2022
Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel? [9:10] Prior to that, she was the Chief Marketing Officer at Legal Zoom. Welcome to the show Laura.
Duct Tape Marketing
DECEMBER 30, 2019
She is an expert in creating the kind of content that grabs your audiences’ attention and can help you grow your business through the four distinct phases of growth. Digital marketing provides business owners with dozens of channels through which to reach their audience. Click here to listen to the episode.
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This is going to be BIG.
SEPTEMBER 22, 2023
In part, they sometimes feel like you’re waiting for your audience to finish them or add to them. E-mail is important because it’s really the only channel you have with your audience that you own and control directly. Perhaps SMS, but most people don’t want your thought leadership in their previous text inbox.
Austin Startup
FEBRUARY 1, 2018
Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. Good PMs know how to communicate what they know and believe in a manner that is compelling to whomever is their target audience.
Start Up Blog
APRIL 28, 2011
A few soundbites from the future: Leadership: It’s no longer about being king of the mountain, it’s about being center of the circle. SMS Slingshot: converging the digital world with a physical interaction [link] A great way to brand events around a city which is cool, a digital crossover and temporary. It’s a multi-minded proposition.
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