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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel? [9:10] I have a lot of leadership folks in marketing and I always like to ask when I get that chance for you.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2019

Duct Tape Marketing

She is an expert in creating the kind of content that grabs your audiences’ attention and can help you grow your business through the four distinct phases of growth. Digital marketing provides business owners with dozens of channels through which to reach their audience. Click here to listen to the episode.

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What Plinko Can Tell Us About Where to Post

This is going to be BIG.

In part, they sometimes feel like you’re waiting for your audience to finish them or add to them. E-mail is important because it’s really the only channel you have with your audience that you own and control directly. Perhaps SMS, but most people don’t want your thought leadership in their previous text inbox.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

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So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. Good PMs know how to communicate what they know and believe in a manner that is compelling to whomever is their target audience.

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Soundbites from the future

Start Up Blog

A few soundbites from the future: Leadership: It’s no longer about being king of the mountain, it’s about being center of the circle. SMS Slingshot: converging the digital world with a physical interaction [link] A great way to brand events around a city which is cool, a digital crossover and temporary.

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