Remove Audience Remove Churn Rate Remove Media Remove Vertical
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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I Reinventing the Wheel .

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. For example, if you offer ad services to startups, make time to connect with in-house paid media specialists at larger companies.

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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 Do it right, and your conversion rates might be as high as 20%. CPM/CPA/CPC) What do the intermediate metrics look like?

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